The Best Cart Abandonment Email Strategies for 2020
In order to have your dropshipping business thrive, it is essential that you learn how build an effective cart abandonment email.
The majority of online shopping carts are abandoned before the purchase is made, and every abandoned cart represents a lost sale. Even if you run personalised campaigns with relevant content and messaging, there’s simply no way to avoid the fact that a significant portion of your audience will end up abandoning their carts after visiting your site.
With that in mind, it’s critical for businesses to focus on abandoned carts in 2020, particularly if they don’t have a follow-up protocol in place. In this article, we’ll cover some of the best email marketing strategies for abandoned carts in 2020 and beyond.
Optimize Subject Lines
When thinking of a cart abandonment email, one of the things to consider is obviously the content, as it is crucial, but the subject line is the first thing your audience sees when your message reaches their inbox. A boring or generic subject line will turn readers off and lead to a significant reduction in your open rate.
Leads can only convert if they open the message, making open rates one of the most crucial email marketing metrics. Building better subject lines is the first step toward generating more sales through your cart abandonment workflow.
While overusing emojis can make your emails appear less interesting, including one or two in your subject line may have the opposite effect. One of the most reliable ways to optimize subject lines is simply to add the recipient’s name for additional personalization. You can also adjust your sender name to a person “from” your business rather than just including the name of your brand.
Finally, remember that recipients will only check the subject line for a few seconds before moving on to the next message in their inbox. Keep each subject line concise and to the point in order to catch their attention quickly and motivate them to read the rest of the email.
Reference Customer Feedback
Marketing emails are inherently sales-driven, so in order to build a good cart abandonment email, consider adding feedback from satisfied customers, as it can give your messages substantially more authority. Recipients are much more likely to think about buying the product or products in their cart if they read a few positive reviews.
Whenever possible, look for thorough, informative reviews that discuss the product’s value, specifications, or how it compares to similar alternatives. While simply praising the item is better than nothing, it’s better to offer helpful information that responds to common questions or concerns.
Provide a Discount
These two tips can lead are essential for your abandoned cart email strategy, as they will lead to more conversions, but a simple discount is the most straightforward way to get customers to reconsider their decision. Even a small percentage off the regular price will give them the impression that they’re getting an exclusive deal.
Along with discounts, free shipping is another common gift that doesn’t cost much to offer on individual orders. Research indicates that discounts are the most common reason for customers to open cart abandonment email, and 5% or 10% off is a small price to pay for an additional sale.
Build Mobile-friendly Emails
Emails were once read almost exclusively on computers, but more and more people are reading emails on their phones every year, this is why your abandoned cart email should be built to be easily read from various devices. In fact, nearly half of all emails are now opened on a mobile device, making smartphones and tablets just as important as computers when it comes to crafting abandoned cart emails.
Fortunately, contemporary marketing automation tools streamline the process of developing emails for a wide range of devices and screen sizes. Automation is a vital element of nearly every aspect of cart abandonment email campaigns, so it’s critical to find software that matches your marketing goals.
You can identify potential display issues by opening your brand’s emails yourself or simply making it easy for customers to provide feedback when they experience any problems. Don’t forget to visit your online store using a variety of devices to make sure there aren’t any glitches or hangups in the customer experience.
Cart abandonment emails are one of the most efficient automation workflows, making them a necessity for any brand with an online store. These tips will help you build better abandoned cart messages in order to increase your open rate and generate even more sales.
Take your business to the Next Level
Now that you have fully aced your cart abandoned email strategy, you also have to make sure that once your clients receive your products, they do not return them!
In order to avoid returns and maintain your clients’ satisfaction rate high, you must choose the right partner to work with, especially if you have a dropshipping store.
You need a supplier who can assist you in all the phases of the logistic process, from the sourcing of high-quality products up to the after-sale assistance, should it be necessary.
Now while there are indeed hundreds, perhaps thousands of suppliers out there who can source the products you sell, not all of them can give you a full-round service while providing you with affordable prices for the products and shipping.
Yakkyofy can offer you a web-app that can help you source your products directly from the manufactures at B2B prices, and ship them for you with one of the fastest shipping methods available at a contained price.
We will not only check out the quality of the products before they are shipped to your customers, but also, provide you with a software that can be integrated with your online stores (Shopify or WooCommerce), from which you can keep track of all the products you upload and of all the orders that your clients make, all of this from only one dashboard.
We’ll tell you more, thanks to our innovative Image Recognition tool, in just a few minutes you can virtually get a B2B quotation for almost any product you want to dropship to your customers. Moreover, should you encounter any problems with your products or orders, our customer care team will be there to assist you.
So what are you waiting for?