A well-optimized eCommerce website is an important prerequisite if you sell things online and wish to reach the largest possible audience.
Why? There are various advantages.
A solid eCommerce website lets you understand the fundamentals of your clients, such as their locations, ages, and how they discovered you.
Using analytics, you can then analyze your visitors’ activity to gain a deeper understanding of them.
However, an eCommerce website performs additional functions. It can also help you understand where things are going wrong. For example, ineffective traffic sources, unappealing offerings, and cart abandonment concerns and their potential reasons.
The global expansion of eCommerce is, of course, the most obvious reason why you would want to optimize your website. You can also contact a SEO company for better optimization of your eCommerce website.
Now, you may perform a variety of things to increase the SEO of your eCommerce store. Here are 10 crucial ways to increase SEO for eCommerce website in 2022:
1. Keyword Analysis
To do this properly, you must understand what your target audience searches for on Google. Employing these keywords will increase the organic traffic potential of your pages.
Consequently, you should investigate if other portions of your website, in addition to landing pages, might be optimized for search engines. This will undoubtedly enhance your rating. Create supplementary content, such as blogs, that targets the terms that users are already seeking.
Use the Keyword Search tools on Google Ads, for instance, to help you select the highest-ranking, most relevant terms for your business. Other premium solutions, such as the SEO program SEMrush, offer an abundance of additional tools, data, and automation. However, SEO software can be costly. Particularly for micro-businesses.
Before investing time in optimizing a page for a particular keyword, be sure to focus on keywords that correspond with the user’s intent (Research, Commercial, or Transactional).
2. Make Your Website Mobile-Friendly
You must have a mobile-optimized e-commerce platform in the contemporary day. Visitors must be able to instantly access your online store from their mobile devices, and the mobile responsive version must appear and function similarly to your actual website.
In the meantime, search engines want to keep their users happy; consequently, they will look for mobile-friendly websites. This reduces bounce rates, simplifies website navigation, and accelerates page loading times, all of which Google values when evaluating search engine results.
3. Never Neglect Product Descriptions
When it comes to the actual content, an eCommerce site is often limited, so ensure that your descriptions are effective. Consider the issue of replicating the manufacturer’s explanation or using explanations from a different website. Start ensuring that you develop innovative, eye-catching descriptions that will spark your consumers’ interest and showcase your services, while also using relevant keywords.
4. Convert to HTTPS
Studies indicate that over 49 percent of websites have poor security. If you fall under this category, we strongly advise you to migrate to HTTPS instead of HTTP. Nowadays, HTTPS is a Google ranking criterion, and e-commerce websites must have an SSL certificate in order to rank on Google.
HTTPS encrypts the connection between browsers and servers. Installing an SSL certificate makes it simple to secure your website using HTTPS. You should inquire with your web hosting provider for a free SSL certificate. To increase the security of your online store, however, you can purchase an SSL certificate.
5. Improve EAT
To get SEO success, you must enhance your EAT website. EAT is connected with expertise, authenticity, and trustworthiness. Google uses a variety of algorithms to determine a website’s knowledge, credibility, and authority prior to ranking it.
And it’s becoming increasingly vital for eCommerce businesses to improve their websites’ EAT. For this, you should seek recommendations and links from leading media publications, as well as links from high-authority, related websites. Goes on to describe your firm, its locations, its developers, as well as real client experiences and testimonials.
6. Emphasize site navigation and internal linking
Ensure that there are logical links between category, subcategory, and individual product pages. Through navigation menus, all categories and significant subcategories should be accessible. Google also encourages the addition of structured data to pages for more context.
7. Local SEO
Local Search Engine Optimization is a method that will boost your eCommerce business’s exposure in Google’s local search results. And the most crucial part of Local SEO is Location, Location, Location, just as it is in real estate.
Consequently, the objective is to attract users searching for local companies in your area. When looking for a local business, location- and business-specific keywords are included in the search. The list of results appears at the top. In a box on the first page, only the highest-ranking sites will be displayed. This container is known as a “Snack Pack,” and your objective is to be included in it.
8. Use schema markup
Utilizing schema markup is one of the most successful SEO for eCommerce website techniques. Schema markup employs semantic language to aid search engines in comprehending your website’s content.
This is the coding that search engines use to comprehend what your website offers to customers. Schema markup can assist search engines in ranking your website higher for specific keywords. Using search engine terminology can improve their potential to assist you.
9. Social Media
It may seem obvious, but it is essential for businesses to establish a social media presence. Today, though, a Facebook Page or Instagram presence may not be enough.
Include in your social media strategy numerous channels, such as new ones, via which you can engage with your target audience successfully.
In addition, Google takes social media presence and authority into account when ranking websites in organic search results. The more content you publish and the more channels you participate in, the greater your reach and ranking.
10. Make Category Pages
The construction of category pages is within the website design area. It is a crucial element of the e-commerce website. If there are adequate category pages on your e-commerce website, more people (possible customers) would get interested in visiting it.
You must ensure that category pages are created based on product kinds. Thus, it would be the “three-clicks” theory.
In this example, the audience would be able to reach the product from the homepage with just three clicks.
Doing SEO for eCommerce website might involve more time and planning, but with consistency, your business will see results. Ensure that you conduct a comprehensive site audit prior to undertaking any other tasks. Because you will waste a lot of time and money if you don’t develop a solid SEO foundation first.
And while SEO is super important for your eCommerce website, do not forget about another essential factor that can either help or hinder your success: your suppliers.
You must find a supplier who will be able to assist you in all stages of your business.
Someone who will be able to ship your products in dropshipping when you are just starting out and to help you personalize your products once you start to scale.
Someone like Yakkyofy! Yakkyofy is the best business partner you can pick since we can:
- Quote some of the best Chinese products at B2B quotes in just a few minutes;
- Dropship your products in only 7-12 days to TIER-1 countries;
- Source and Store your Wholesale Products;
- Personalize your Products with your own Logo
- Ship your items with custom packaging;
And so much more! So what are you waiting for?