Practical eCommerce Tips to Help Drive More Customers to Your Shop
If you’re an eCommerce store owner, chances are you’d like to know how to increase online sales fast.
Chief among these is getting customers to actually visit your webshop. Especially for store owners in a crowded niche, every single visit to your site counts. Most store owners, though, have no idea how to start.
Not to worry, this article will help, with pratical eCommerce tips. If you’ve ever wondered how to get more customers for your shop, here are the best practical e-commerce tips that you need to know.
Put the Product First
For an internet retailer, making a product page more interesting doesn’t take a lot of work. But the payoff is huge.
You’re going to want richer and more evocative descriptions. Longer content doesn’t just rank higher for blog posts. It also works well on a product page.
Include all of the product data, and you’re more likely to find a buyer searching for something specific. Google advises using structured data to make it easy for search engines to find your pages.
When a potential customer searches, rich snippets, or “sneak previews” are shown in search results. These snippets of text and images are based on the site owner using this markup technique.
Tailor Your Audience
Do you know who your audience is? It’s tempting to answer that question with “Everybody”! However, the fact is that you probably have a very specific group of people who buy particular products.
In order to increase eCommerce traffic, you must focus on a particular target audience. Using a free service like Google Trends can help.
For example, your product may be novelty dog collars. When you research, you find out that mostly families with kids are searching for them.
From there, you tailor your message so it’s no longer generic but speaks directly to these customers. All of your content can be adjusted to target them.
This could also work to help you decide on new product offerings. You could already know that families often have to replace collars because they get lost. You can offer a package deal or sale on sets of four collars at a time.
Once you have a focused audience, test the demand with Google Ads. A/B test ads with different techniques and see which ones customers respond to the most.
Google Analytics will give you feedback on target demographics, keywords, and more.
Optimize Each Page Resource
Today, search ranking doesn’t just apply to web pages’ text. Google also ranks images and videos. In addition to regular search results, there’s also Google Images and Video Search. Your images and video can be shown in all three.
Optimizing an image starts with having a descriptive file name for each one. If the image shows a particular style, include that in the name. For example, “small reflective green silicone dog collar”. Images’ alt text should also be descriptive.
Videos should have a video markup, just like the rich snippets technique for text mentioned above. Details like the duration of the video, the description of its content, and upload date all work.
All of these help search engines determine what your images and video are about. Which equals higher rankings, and more clicks through to your store.
Keep Mobile In Mind
More people than ever are using their smartphones and tablets to make purchases. Your site may have been built with a desktop in mind. It’s time to start thinking about optimizing it for mobile.
If your site has a mobile version, check it for responsiveness. Common problems include having images that are too large. Or they are loading too slow for a phone.
Sites like Accelerated Mobile Pages or AMP make it easy to make your eCommerce site mobile friendly. AMP prioritizes smooth and compelling pages that load instantly. Ease of use equals more users and more purchases for you.
Use Social Media Effectively
What is the most important technique to drive more customers to your eCommerce shop? Arguably it’s an outstanding social media presence.
Almost all of your potential customers are on one or more of the popular platforms. These are an easy tool to reach them directly through their phone or computer.
Setting up social media profiles on Facebook, Instagram, or Twitter serves multiple goals. You can provide customer service, interact, and form a relationship with your customers.
When operating an online store, remember you don’t have the face-to-face interaction that brick and mortar sites do. When purchasing a product customers can only get that engagement through your site or your social media profiles.
Creative ideas are perfect for social media channel engagement. Run a contest that’s open to customers. Share photos of everyday people using your products. Answer some of your most frequently asked questions.
Retargeting is a way to track visitors to your site and tailor your ads to fit them. It’s a perfect way to keep your brand front and center in the minds of people likely to make a purchase.
Facebook advertising allows you to target people who have visited your site before. You then create an ad campaign on the social media site meant specifically for these visitors.
This is cost effective since you already know they have an interest in your business. Compare this to an ad campaign that targets a general audience. Retargeting means you’re more likely to get a return on your ad investment.
Practical eCommerce Tips For Your Dropshipping Business
Hopefully, now you’ve got all the practical eCommerce tips you need. Start implementing them and see how quickly your customer numbers increase.
Even the most advanced eCommerce store can use some help. Are you looking for a tool that manages your business, and helps you find products to sell?