Dropshipping and online advertising are just like peanut butter and jelly – they go hand-in-hand.
While Facebook is one of the largest social media platforms in today’s world, with over 2.8 billion active users monthly. As such, many businesses and social marketers use Facebook for advertising. In fact, a recent study has shown that Facebook accounts for over 9% of digital advertising and 18.4% of global mobile digital advertising.
At this point, the core question you should be asking is: why aren’t I using Facebook ads thoroughly for my dropshipping business yet? Well, for many dropshipping businesses, the challenge doesn’t lie with creating a Facebook ad campaign. Rather, it lies with creating successful and highly-converting Facebook ads.
In this article, we will take a look at the best tips that will help you write spectacular ads for any dropshipping business or industry.
Understand the Facebook Ad Campaign Structure
After analyzing the success rate of Facebook advertisements, it was discovered that up to 62% of small businesses fail with Facebook Ads. Now, there are a plethora of reasons that account for this mass failure, but one core reason stands out: a lack of understanding of the Facebook Ads structure.
In order to create a successful Facebook Ads for dropshipping, you have to analyze how Facebook Ads works. Usually, Facebook advertising is structured in three distinct stages:
If you’re looking to create a successful Facebook ad, you will need to have a clear understanding of your marketing goals at the campaign level. At this stage, you need to set the primary objectives of your ad as this will determine how Facebook optimizes the entire ad.
Let’s assume you have two types of ad sets for your store; one which is targeted at driving traffic to the website and another which deals with specific products.
In the first category, your objectives most likely include the following: raising brand awareness, driving traffic to your dropshipping store, increasing your audience reach, and getting more likes. For the other ad set, your sole objective is to maximize the sale of specific products.
In this case, you should make two separate campaigns. The first campaign which is targeted at driving traffic will typically have different ads than the one which is targeted at driving conversions.
This stage is where you cater the ads to the relevant sets of audience based on their interests, demography, occupation, and so on. At the ad sets level, it is important to stay organized and pay close attention to your target audience. The best way to yield maximum results from this stage is to switch up these ad sets through your various campaigns and assess which segments perform better.
For instance, you could have one ad set targeting people who have bought from you in the past, while another ad set targets people with the same interests as your clients. This way, you can easily pinpoint which ad set yields better results for you.
Pro tip: Facebook Audience Insights is a great tool that can help you sort out and break down your ad sets in a more defined manner. It also helps you to determine the best time to run Facebook ads for dropshipping based on your audience’s activities.
This is the final and most relevant stage of the Facebook Ads structure. At this point, you have to create impressive ads for each of the ad sets. For the latter, mix and match several images, logos, and descriptions to see which one works best for your target audience.
Remember that even the slightest change in your logo or colors can boost conversion rates.
Focus on 80% Testing and 20% Optimizing
A large percentage of dropshippers and social marketers often focus on optimizing their Facebook ads instead of testing to see what works out for them. If you’re new to running such ads, it may take a while before you’re able to create that top performing ad you’ve been dreaming of creating.
As such, after creating your ads budget, it’s important to keep testing different ads until you find the best ones that yield maximum results. In fact, the more ads you test, the higher your chances of creating a successful Facebook ad are. A recent study carried out on 37,259 Facebook ads revealed that most businesses and companies had only one ad but the best ones had hundreds of ads. This data shows us that a budget is most likely to be effective if you constantly test your ads.
The first thing you should note about Facebook testing options is that they are exponential. In fact, a closer look at the number of possible tests can overwhelm you. For instance, let’s assume you have six different ad sets or groups of target audience.
For your ad creatives, you might also have six different ad headlines, six different ad images, and six different blocks of text. That gives us 6 x 6 x 6= 216 possible ad creatives to test across your six ad sets.
To make this figure less daunting, you can start with a broad audience and then narrow down your options over time.
Keep Your Ads Simple
When it comes to running Facebook ads for dropshipping, it can be fun to experiment with complicated ads, videos, reels and whatnot. In some cases, this may even work for you. However, the best way to create a highly-converting ad is to keep it simple.
Sure, you’re paying for the ad, and as such, you may want to cram in as much text as possible. But you will most likely get more conversions by keeping it short and focusing on just one clear call to action (CTA).
A great example of a simple yet highly-converting Facebook ad for dropshipping is Bluecrate’s ad for Sockzy, a device that helps users take off their socks easily. Let’s take a look at the caption accompanying this video:
“This device will help you put on and take off your socks. Get yours here (link to site).”
What’s the first thing you noticed about this caption? Its conciseness? Yes, this ad caption is simple, short and contains only one call to action. Despite its simplicity, it was able to garner up to 41,429,125 views and over 30,000 comments.
Use the Right Keywords
What are Facebook ads for dropshipping without the right keywords? Regular posts, that’s what. If you’re trying to write a highly-converting Facebook ad for your dropshipping business, you should ensure that you use the right keywords that will attract your target audience.
For instance, if you run a dropshipping business for kids clothes, you can include popular keywords or phrases like “kids clothes”, “kids stores”, “baby dresses” and so on. Here is an example of what an SEO-oriented Facebook ad looks like:
“All baby dresses available at 50% off. Get yours now”.
As a dropshipper, it is your duty to know the most searched keywords and phrases and then target your Facebook ads accordingly.
What Should Your Facebook Ad Campaign Include?
If you’re trying to write a highly-converting ad for your dropshipping business, here are some key elements that you should definitely not miss out:
1. A well-targeted audience
Your Facebook ads for dropshipping should have a particular audience that the campaign would revolve around. For instance, if you’re running a dropshipping business for baby clothing, you shouldn’t target athletes when creating an ad campaign. Rather, target new moms, kids stores, and other related Facebook users.
2. Highly optimized visuals
Images are a significant part of any copy. Most Facebook users may not even read your caption or headline but they would definitely look at the image. As such, you should make your image or video a copy of its own. Your visuals should contain your offer, as well as a direct or implied CTA for enhanced effect.
Pro tip: Apart from your visuals, it is advisable to optimize your Facebook page as well to make it more appealing to your target audience. You could add a great brand image or description and choose an appealing profile photo frame from the Facebook frames list.
3. A call to action
According to statistics, adding CTAs to your Facebook page can increase click-through rate by 285%. What this means is that you’re likely to get more conversions when you add compelling CTAs to your ad. Your CTA should be clear, concise, compelling, and straight to the point. Use words like “buy”, “shop”, “get”, and “sign up” to get your audience’s attention and get them to take a specific action.
4. A price point
What price or discount rates are you offering to your target audience? They should be stated clearly in the ad to convince your audience and get them to buy what you’re selling. For instance, a copy like “Comfortable baby cots guaranteed to help your kid sleep better at night. Get yours at only $14.99 today” will definitely get more conversions than “Comfortable baby cots to help your baby sleep better. Get yours today”.
Facebook ads are a great way for dropshippers to market their business and reach out to potential customers, but don’t forget that if you want to keep them coming back, you need high-quality products and fast shipping.
But how can you get high-quality products and fast shipping? Easy! You simply need to choose Yakkyofy!
We can source for you over 12 million products in real-time and fast ship them to your customers around the world. We also provide a software integration that you can easily connect to eBay, Shopify and WooCommerce to automate all your usual daily tasks of your business.
But it’s not over, as we also provide:
- Private Labelling of your products and packaging;
- Free Warehouse if you choose to buy even small stocks of products with us;
- B2B prices for your dropshipping items;
- and so much more!
So what are you waiting for? With these tips listed above, you can now write a great Facebook ad campaign and with Yakkyofy you can get your clients to keep coming back to you, so:
BIOGRAPHY OF THE AUTHOR
Amanda is a writer and lecturer who also has intermediate knowledge of German. She received a P.h.D. in History from the University of Stanford and since then, she has pursued a fulfilling educational career. She lectures both graduate and undergraduate students, helping to boost their academic performance. Amanda currently works as a part-time essay writer for a reputable writing service.