10 post- coronavirus marketing trends to look for in 2020
In this article we will talk about the top 10 post- coronavirus marketing trends, so if you want to learn all the secrets to make your business grow after COVID-19, keep reading!
As the impact of the COVID-19 pandemic ripples across the globe, humanity is quickly adjusting to a Brave New World. Social distancing and remote working have become the norm, while online sales are booming. This is just one of the countless examples of market trends we’re seeing.
Customer’s preferences change periodically as new products and developments surface. However, the landscape is entirely different from what it was a year ago. This begs the question – what will a post-coronavirus world mean to the marketing sector?
While we can only make future predictions of how our lives will change, there are tell-tale signs of emerging post- coronavirus marketing trends for 2020. With some industry insight, we’ve compiled a list of the top ten trends to keep an eye on.
The Adoption of AI
Necessity is the mother of invention, so it’s no surprise that we see the adoption of AI as one of the latest marketing trends. Both businesses and consumers are welcoming contact-free, automated solutions to solve new (and old) problems.
As the development of AI continues, now more than ever, it’s prudent to experiment and evaluate its potential in your business.
The Integration of Martech or Marketing Technology
Significant changes in consumer behaviour are more likely in 2020 and beyond as people are facing a global pandemic and its after-effect for the first time in decades.
In turn, the end-to-end customer journey is also changing, so it’s crucial to align your post- coronavirus marketing goals with these shifts. That’s why an integrated approach is becoming the biggest trend in online marketing today.
Without a blend of the right marketing technology to map, store, analyze, and act on the available data, you’ll miss out on valuable insights.
The Evolution of SEO
Google alters its algorithms to keep up with searcher intent. With COVID-19, one such change has been the way users can now self-categorize information.
To keep your rankings, remain relevant, and ensure booming website traffic, adapting your SEO strategy is essential. You’ll need to understand search interests and behaviours, and the google market trends that apply to your industry.
In-depth monitoring of website performance and analyzing 2020 trend keywords is a terrific place to start. Use Google Search Console and other tools to gather information, but be sure to act on it, too.
The Rise of Conversational Marketing
As technology advances, more and more people use smart speakers and software to make queries and even purchases. Where does this fit into your strategy, though?
Innovative AI tools optimize your website for voice search, customize user interactions, and even provide customer-specific calls-to-action, amongst other things.
It’s one of the latest post- coronavirus marketing trends that’ll enhance consumer engagement, assist with micro-targeting campaigns, and even drive revenue.
The Influence of Experience over Products
While product description and promotion are vital, various B2Cs are starting to appreciate the benefits of providing an experience. Value systems are evolving, and with them, purchasing preferences.
Blog trends like live events, vlogs, and more are a testament to this. Take a hands-on approach and Incorporate ways to give your clients an immersive experience, showing them how your goods or services are beneficial in real life.
The Advantage of Mobile Optimization
According to the latest research, just over 50% of all website traffic emanates from mobile devices. If your blog or site isn’t fully optimized, then you could lose out on a substantial chunk of your audience, ultimately leading to a loss in sales.
Make sure your website is mobile-friendly by considering digestible content, functionality, loading time, and navigation.
The Renewed Interest in Personal Development
Being homebound has coaxed a lot of us into learning new skills, taking up hobbies, or simply putting time into old ones. As one of the leading trends for 2020, many people worldwide are working on their personal development.
Businesses or products enabling and assisting customers to achieve their interim goals in a time of crisis aren’t easily forgotten. Coming up with a solution to the challenges they face will create brand awareness and long-standing loyalty and support.
The Shift to Shopstreaming
Shopstreaming is the result of e-commerce and live streaming banding together. As one of Asia’s emerging marketing trends, it ushers in a hybrid combination of online shopping and social networking.
Consumers are set to raise their expectations on a global scale as social interaction, immersive experience, and real-time engagement become a priority. This is especially true seen in the light of recent events and social distancing measures.
The Importance of Empathy
The pandemic has seen the world plunge into a collective state of uncertainty and fear. As we transition into this ‘new normal,’ value systems are changing. Similarly, marketing trends show that businesses are taking a more holistic, personal approach.
Engage with your audience and think about what your brand can do to ease their physical, mental, or emotional burdens. Now’s the time to go the extra mile and show your customers that you care. This will only benefit your business in the long run.
The Final Word
The latest marketing trends are a strong indication of how the world is preparing for a post-coronavirus reality.
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So what are you waiting for?
Value systems have changed, and our approach to post- coronavirus marketing should, too.
From artificial intelligence to shopstreaming, it’s up to you to decide whether the trends for 2020 are worth pursuing.
Alex Lysak , CEO of Scanteam: I am working in online marketing since 2011, my main areas of expertise are marketing research, social media marketing, and SEO. During 9 years of experience, I have helped many products and startups to develop marketing strategies and to implement them further.