2021 is definitely the year of live stream shopping, a type of promotion that combines a lot of consumer favourites: live video content, two-way communication, and the ability to purchase directly from the platform. In the U.S. the livestream shopping market is expected to reach $11 billion by the end of 2021 and $25 billion by 2023.
Live shows feature content you want: Product demonstrations, Unboxings, New launches, Customer connects, Partnerships or Collabs. Shows usually highlight product features and help engage customers with the item before they buy it.
Do you think that LIVE Stream Shopping is incompatible with dropshipping? This is not true. Keep reading to find out the best Shopify LIVE Shopping Apps for your store and how to use them with your dropshipping business!
Live Shopping and Streaming by Channelize.io
Livestream Shopping, also known as “Live Shop on Shopify”, helps you promote your products through Live or On-Demand Shopping Shows, increasing real-time customer engagement and therefore sales.
This app integrates perfectly with Shopify so customers can watch a “Live Shop” page directly on your store for your store. It also offers in-show Products Promotion, Product Spotlight, and Add-to-Cart functionalities.
Livestream shopping enables 2-way conversations through pinned messages and reactions but also provides live chat moderation tools. There is a free-to-install option that includes four 20 minute events per month but you can increase event frequency and audience numbers with subscriptions starting from $49 monthly.
Live Shopping by Live Scale
Livescale’s app Live Shopping Apps integrates seamlessly with Shopify and requires no programming knowledge to set up. It can help engage audiences, increase loyalty through branding and scale sales. A branded experience can be set up by complete beginners and a branded account for live chat responses and community engagement is also part of the package.
One of its key features is in-video check-out flow so that customers are not diverted onto other pages and their entertainment experience is not interrupted. Customizable polls and quizzes mean that this app also offers exciting gamification opportunities keeping consumers entertained and engaged for longer.
Shop Showy Livestream Window
ShopShowy uses a slightly less sophisticated technology that creates a picture-in-picture window on your website. Here, customers can choose to watch live-stream while browsing specific products that are featured in the live-stream.
As the app is free, it is ideal for dropshippers just dipping their toe in the water with live shopping. It does not require a lot of branding or high levels of interactivity and data analysis either.
Shoppable Livestreams by Maestro Interactive, Inc.
Shoppable Livestreams leverages the power of captive audiences to help you scale your sales.
It is a native Shopify app that can be fully customized to your brand and offers a suite of two-way engagement features ranging from chat to polls, Q&As, gamification and raffles.
Interactive overlays direct audiences to buy through Shopify transactions at key moments in your content without ever leaving the stream. This favours stickiness to the channel.
There is no set monthly fee but a 5% service fee.
The Smartzer app allows Shopify store owners to overlay live streams so that viewers can click on them to shop directly.
Overlay pop-ups can also offer additional information such as sizing and prices or give additional product experience content such as demonstrations or unboxings. Pop-ups can also be used to direct to the product page for full specs.
Like most of the other Live Shopping apps listed it offers interactivity with the host through the chat bar and content can be recorded to be viewed at a later date on-demand.
Best Practice for dropshipping and LIVE Shopping Apps
If you are going to take advantage of the full range of opportunities offered by live shopping then you need to make sure you have sourced top quality products at B2B prices that can be shipped to your destination country fast.
To do this you need to select a supplier that can source products from a huge range of manufacturers and that runs checks on them as well as on single items and that can offer stable shipping rates and tracking numbers for your customers.
Yakkyofy’s track record for quality and huge range of hot products means you’ll be spoilt for choice when you choose items. So connect Yakkyofy to your Shopify Store downloading our Shopify App and import the product that you want to sell on your store.
As soon as your orders start to arrive from your LIVE stream sales they will be automatically uploaded on the Yakkyofy dashboard, fulfilled and shipped to your customers.
Buy a sample
To make your LIVE shopping video you need a product or better a couple of variants to show to your customers. Don’t worry also if you sell in dropshipping, with Yakkyofy it is really easy to order a sample to ship to your home addres
You just need to upload an order using an excel file as you can see in this video below.
Once the product arrives at your home, you can open it, check it, take some pictures to advertise the events and use it for the live show.
And in case you run out of ideas, Yakkyofy also takes the pulse of dropshipping trends and monitors hot products offering you a curated selection on its dashboard.
Packaging with you own logo
We know how much people love unboxing videos, so for your live show you can also think about unboxing the product in front of your customers. And what can be better than to show a box or a bag with your own logo on it to increase Branding?
Having a customized packaging can help you make people remember your brand and increase the perceived value of your product.
Do you think that with dropshipping this is impossible? No it isn’t, with Yakkyofy you can easily buy private label products with just a couple of clicks on our dashboard and at a very fair price.
You need to buy a small MOQ of packaging (for example 300 standard bags are 60 dollars) and we will keep this packaging for free in our warehouse ready to be used as soon as you receive an order with no additional pick and pack fee.
Not bad right? So what are you waiting for? Register on Yakkyofy to start creating amazing LIVE shows with dropshipping products.