Branded Accessories for pets: the market trend
Nowadays, many people have the professional goal of creating custom pet products, or better said branded pet accessories. In fact, it is a constantly growing sector since more and more people own pets at home.
The market for accessories for animals is growing more and more every day on a global level, especially with regard to pets.
According to statistics it would seem that by 2023 the market for animal accessories will reach 22 billion dollars with an annual growth estimated at 7% per year from 2016 to 2023.
The market has changed considerably. In fact, if until 2015 35% of the market was represented by the sales of kennels and litters for pets, in the following years other types of products, such as animal toys and also products for their well-being began to grow.
Obviously these products are mainly sold in more developed countries such as the US and northern Europe, where material well-being has also reached and involved pets, now considered part of the family.
For this reason, accessories for dogs and cats represent 35% of the market, while other types of animals share the rest of the market share.
According to some research, the most purchased product categories are:
- Dog houses
- Dog leashes
- Bowls and Tools
The animals for which you buy the most accessories are:
Therefore, if you want to launch your own pet accessory brand this is definitely the right time. How to do that? Here’s how.
How to create your own pet accessory brand: where to start
In order to create your own brand of accessories for animals, you must first create a logo that has three main characteristics: it must be original, eye-catching and must give a food for thought for those who read it. In fact, the logo will be the business card of your brand and will serve to attract the public towards the objects you have decided to put on sale.
Another important feature is that the logo must immediately give you an idea of what you are selling. Therefore, if you want to sell accessories for animals, think of one or more words (not too many, it is better that the logo is short and impactful) that can immediately make you think that they are products for pet care.
Do not confuse potential customers with overly sought-after words, but at the same time also try to be innovative and recognizable.
After creating the logo you will have to take care of the goods. Thelatter must be thought out in detail and must have a design that can entice the customer to buy. The design of the product is therefore a very important step, but also very complex.
The first thing to do is to understand which factory can make your products: it must be reliable and competent and above all it must have the appropriate certifications so that the products can be sold on the market.
This phase, although fundamental, is also very expensive most of the time. For this reason, it is advisable to have the goods produced directly in China, in order to make the work easier.
How to manufacture branded pet accessories directly in China
Nowadays, there are really many manufacturers in China that can offer many catalog products (belonging to most sectors,) or they can offer the so-called ODM products: these are factory products designed and manufactured by a company, which then take on the custom brand of those who go to market with them.
These products can be purchased without a name or they can be customized with your brand. If you want, you can also decide to make some important changes such as colors, materials, or functions.
Since yours is a new business, it is appropriate for you to buy ODM products directly, especially if you have a limited budget. This choice is certainly ideal, not only from an economic point of view, but because it offers you many advantages.
First of all, since many companies have been pushing for this service in recent times, Chinese producers already know how to behave and are already prepared.
In addition, they are among the most competent in creating a custom object following the design and structure of an existing one, thus saving time and money (which are both rather low).
However, keep in mind that the goods that you will buy from Chinese producers will still have to be shipped and imported into Italy and of course this process also has its own cost, which is however much lower than the cost of a production purchased directly in Italy.
Branded Pet Accessories: buying from Chinese manufacturers
Another option to save even more money is to choose ODM products. These are already made and finished products that cannot be modified and to which you can just add a custom logo and box.
The ODM product has the function of a ready-made model that can be made and shipped quickly with very low costs and no need for design or industrial design.
The advantages of producing an ODM product over an OEM are also considerable for the suppliers themselves: in fact, with this production, it takes less time and also runs fewer risks since the suppliers already know the project to follow.
Why rely on products made in China for your brand?
Relying on products made entirely in China is undoubtedly important if you intend to start your own brand and business. Many see “made in China” goods as synonymous with low quality, but in reality this is not the case. Chinese suppliers, as many brands already testify, are an excellent source. In fact, their production is faster, more flexible, or cheaper than that made in other countries.
Finding the right supplier here can accomplish almost anything and in any shape, with a flexibility of molds and design that is hard to find elsewhere in the world.
Of course, you must take into account that your products will not be able to compete, at least at the beginning, with those of more famous companies. However, over time, the use and sale of branded and non-generic products will lead you to retain customers and, consequently, to see these customers return to search for the specific product made by your brand.
Also, keep in mind that many customers have been trying to avoid big brands more and more in recent times and instead focus on niche brands. This does not mean, however, that they choose poor products: therefore always pay attention to the quality of what you offer.
Buying products directly from China: what to do
Once you have created your logo and chosen your products, production begins. If you have chosen ODM products, then you are ready. The only thing you will need to do is put your brand on the items.
The operation is quite simple and does not require much time since it is carried out daily by most companies and involves a very low additional cost.
In any case, it is necessary to notify the supplier immediately since this operation is normally carried out during the product production process.
To avoid unnecessary errors, it is good to specify to the supplier everything that is needed, providing a precise list of how the product must be, what characteristics it must have and how to create and position the logo:
- send logo image;
- indicate the exact color;
- specify its size and position.
When the production of your own branded pet accessories is finished, you will have to take care of shipping and importing from China.
This is undoubtedly the most difficult step because it is not easy to import objects from China to Italy.
To do this, there are elements that you must take into account such as the choice of the supplier itself. In fact, the latter must prove to be completely reliable because it must ensure that the products are shipped to you intact and complete.
In addition to this, there are also some regulations that must be respected, such as safety and labelling standards. You will have to check that the goods have the right certifications to enter Europe and are declared with the right import code, otherwise you will risk many problems at customs.
Be very careful then that your brand is maintained and protected when you import from Asia: this condition is unfortunately not always so obvious. Do not forget to take into account customs: when you import so many products from a foreign country you must proceed with customs clearance, which must be carried out avoiding excessive costs and in the simplest possible way. For more info read also here.
How to import branded pet accessories quickly and easily
You read our article and the business seems impossible? Don’t be discouraged and go to Yakkyofy. Yakkyofy is the only online platform that allows you with just a few clicks to buy customized products for animals and ship them in the way you prefer.
- Directly to amazon fba warehouses;
- at a chosen location;
Yakkyofy offers all-round services, including:
- The identification of reliable and certified suppliers;
- Complete quality control before shipment;
- Production of professional photos, videos, 360° rendering or augmented reality files for your items;
- Sending of wholesale orders at Amazon FBA or in a warehouse of your choice;
- Possibility of creating a customized packaging for the promotion of your brand.
In addition, with Yakkyofy, creating merchandise with your brand is a breeze: just register on the site, browse the catalog and select the products to which you want to apply your logo.
Decide what you want and wait at home for your goods: Yakkyofy considers product control, agreements, documents, certifications, and shipping methods.
You want to create your own brand of accessories for animals directly in China, with Yakkyofy it is easy. Choose the basic product from our catalog, send us your logo and the game is done. In a few days, we will send you a quote including everything.
Register a free account to view our catalog now.