🌟Play the interview with Mana Ionescu Founder President of Lightspan Digital to discover her Instagram secrets!👆
For anyone that wants to know a bit more about Mana, she’s been dubbed a marketing scientist for her focus on analytics-driven marketing, busting of digital marketing myths, and “bringing out the sexy” in a range of brands.
Mana has been asked to speak over 100 times in the past three years at events at the Kellogg Executive Education faculty and at large national conferences, from Techweek to SES, from Social Media Week to MPI TechCon, from Social Media Strategies Summit to Marketing Profs University and Pubcon.
And this video she is going to tell us about “the Ultimate eCommerce Hacks for Instagram Ads”
If you want to learn more about Mana and Lightspan Digital click here ➡️ https://bit.ly/3xyAhU6
🏆But before starting an ad campaign you’ll need to find the products to sell and a reliable supplier that can source your items and fast ship them all over the World.
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Ultimate eCommerce Hacks for Instagram Ads
If you need to jump to a specific part of the video, know that the main questions and topics were:
We can start from the basics so from the creation of the post:
- What elements should a good post have, can you give us some tips to create visually compelling content?
- What are the main elements for creating engagement? How can dropshippers increase engagement on their account?
- Do you have tips about hashtags and mentions, how do you use them and how do you find the best ones?
- How important is the text of the post on Instagram, should we only write a couple of lines?
- What about product tag? Can you explain what they are and how to use them to improve eCommerce sales?
- Can you explain to our public what the Shoppable feed is and how to create one?
Then we spoke about advertising:
- Why should an eCommerce owner consider Instagram ads?
- What are the main differences with Facebook ads?
- Should people be preparing campaigns from inside Instagram or should they use the business manager and why?
- Is it important to upload the store catalog to the business manager and why?
- How do you select the goal of a campaign? Can you give us some tips?
- How do you select the public for an ad set? Can you give us some tips?
- What is the best placement for Instagram? Do you use Ig placement and Facebook placement in the same ads or do you separate them?
- Do you use retargeting? How?
We spoke a little bit about Influencer Marketing:
- How can we find good influencers for our business?
- Is influencer marketing always super expensive?
- How can I select good influencers?
- Do you use branded content posts?
- What are the typical pitfalls of this kind of strategy? How can we avoid them?
To finish
- What do you think have been the most important changes on Instagram in the last year?
- What do you think about reels?
- What do you think will be the main advertising trend on Instagram in 2021?
- Q&A section
