2020 made us realize that the real market to benefit from is available online and if you are not utilizing or learning more about eCommerce, then you can’t cope with what the future brings. There was a 5.5% increase in online spending in the year 2020 as compared to the previous year and it’s only increasing as it goes. And thus, eCommerce became the new normal. Although we gravitated towards online shopping long ago, 2020 just fast-tracked the process.
These uncertain times opened doors for many startups and home-based businesses to shine out and make a name for themselves. But that still didn’t change the fact that they had to deal with a hugely competitive market with a low marketing budget.
So how do you stand apart with such odds?
WooCommerce provides a free platform where startups can create a functional eCommerce site. WooCommerce is suitable for small to large businesses, there is everything for everyone, even in marketing! In this article, we are going to list some effective budget-friendly digital marketing tactics for WooCommerce store owners, so you are not left behind and can achieve your goals with zero to minimum money input. Let’s get started!
Budget-Friendly Marketing Tips for WooCommerce Store Owners
1. Display Social Proof
If you only have to employ one marketing strategy on your WooCommerce site, make it this one. Being used in retail shops since the beginning, social proof has also become an effective conversion tool for eCommerce sites. So what is the theory behind social proof and how it works? Social proof is a psychological marketing technique where people follow the masses or follow the actions of others in a situation. This provides an amazing opportunity for WooCommerce owners to display social proof on their site through customer reviews, real-time ordering, countdown timer, best-selling product, and much more.
For example, adding trust seals on your site builds credibility around your brand and visitors are more likely to purchase from you. Social proof also adds a sense of urgency, enticing your customers to purchase before time runs out. There are many fun scenarios you can create with social proof and increase customer trust and sales.
2. Build an Email List
No marketing blog is complete without mentioning email marketing and how it is still the most effective strategy to date. Devising an email marketing strategy for your WooCommerce store is crucial because it helps you build a client list and engage with them routinely. This helps in creating better customer relationships and also results in more sales. For effective email marketing, you need to think about a catchy subject line, template, content, and automating it. There are many free and cost-effective solutions available that can send out mass emails to your customers in case of a triggered event.
Email marketing has more ROI than any other marketing automation technique, even social media platforms. Emails also help in generating new leads and making sure your customers never forget you. If used wisely, email marketing can help you achieve your goals with minimized costs.
3. Influencer Marketing
Another cost-effective marketing strategy of recent trends is influencer marketing. Social media has taken over the world and most of your sales are dependent on it. But creating powerful content is not enough unless your business is not recommended by influencers. Influencers are experts or self-acclaimed experts of an industry that have gathered a huge following. Now you can get access to this potential client base by partnering up with influencers. This is a beneficial partnership for both parties involved, they get your product, a special discount, or a coupon, whereas your business gets the recognition.
4. Create Video Content
Blogs and images are great, but you know what’s even better? Videos! Videos are the new content type that helps in gaining the attention of your audience in a captivating manner. Instead of reading a 4-minute blog, your customers will be more gravitated towards watching a video that explains everything in short and precise words.
It is also important that you share videos on all social media platforms like Facebook, Twitter, Instagram, and most importantly YouTube. It is better because it has a wider reach and also doesn’t affect your WooCommerce site speed or performance.
5. Use an Analysis Tool
How do you know what’s working or not? Is a current marketing strategy achieving the goals you set? Investing in a good data analysis tool is a necessary step for every type of business, be it a startup as well. The market is tough and you need to know you are taking the right steps to ensure that all your efforts are not going in vain.
A data analysis tool helps you identify your areas of concern and provide suggestions to improve them. It also analyzes the key metrics of your site, such as the number of active customers, abandonment rate, best-selling product, and much more.
Conclusion
WooCommerce provides you with multiple out-of-the-box functionalities to take your online store to the next level and the fact that it’s free isn’t lost on us.
While we understand that the eCommerce one is a highly competitive market that forces you to spend money on promotions and products, there are some smart ways to save up some bucks.
Nowadays many choose to fulfil their orders with dropshipping, a supply-chain method in which you do not have to purchase your products before you have made the actual sale!
In short, once you get orders, you contact a third-party supplier who will proceed to ship the products directly to your customer, on your behalf.
But even then, there are no warranties that you will be able to get high-quality items. So how can you be sure that your clients will be happy with their goodies and won’t return their goodies?
Easy, you need a supplier like Yakkyofy, as we will :
- Source your products from some of the best Chinese factories at B2B prices;
- Fast ship your products directly to your customers;
- Automate your logistics, thanks to our WooCommerce plugin.
These are only a few of the services that we provide, we can help you manage your dropshipping business daily tasks from the sourcing of top quality products up to the fulfilment of your orders and after sale assistance.
Best thing: our plugin is free to use!
So what are you waiting for, make your life easier with us and…
BIOGRAPHY OF THE AUTHOR
Xaviera Khalid is the content writer at WooKeeper.com. She is an avid reader and uses her creativity to write interesting articles about WooCommerce and its related topics.
She focuses on SEO-optimized content and provides factual writing.